How UGC creators grew customers for Swank Laundry
- UGC Campaign Strategy
- Creator Briefing
- Content Review & Approval
- Customer Acquisition Tracking
The brand
A laundry service brand that used Klikbait to brief lifestyle creators on sharing day-in-the-life content, convenience stories, and sign-up CTAs.
Overview
Service brands win on relatability. Swank used Klikbait to get creators showing real laundry day moments — making convenience feel personal, not corporate.
A laundry service brand that used Klikbait to brief lifestyle creators on sharing day-in-the-life content, convenience stories, and sign-up CTAs.
We launched a relatable UGC campaign on Klikbait — matching lifestyle creators, managing approvals, and tracking new customer sign-ups from creator content.
22 creators delivered 44 approved videos reaching 950K views and driving a 194% increase in new customer sign-ups.
Challenge
Swank had a polished website but relied heavily on referrals. They needed scalable social proof — creators showing why they actually use the service.
• Website traffic wasn't converting into enough new customers
• Brand-owned content felt too promotional for social feeds
• No creator network to share authentic service experiences
• Referral growth had plateaued without new discovery channels
• Customer sign-up attribution from social was untracked
Approach
We built a Klikbait campaign around everyday convenience UGC — creators filmed their laundry day, showed the Swank experience, and linked to sign-up pages.
Day-in-the-life campaign brief — Defined storytelling angles, filming guidelines, and CTA structure for creators sharing authentic service experiences.
Lifestyle creator matching — Matched 22 creators in lifestyle, busy professional, and home management niches with audiences who value convenience.
Content review workflow — Every video reviewed on Klikbait for authenticity, brand alignment, and accurate service representation before posting.
Sign-up attribution tracking — Unique sign-up links tied each new customer back to specific creator content for clear ROI measurement.
What we delivered
- Day-in-the-life campaign briefDefined storytelling angles, filming guidelines, and CTA structure for creators sharing authentic service experiences.
- Lifestyle creator matchingMatched 22 creators in lifestyle, busy professional, and home management niches with audiences who value convenience.
- Content review workflowEvery video reviewed on Klikbait for authenticity, brand alignment, and accurate service representation before posting.
- Sign-up attribution trackingUnique sign-up links tied each new customer back to specific creator content for clear ROI measurement.
Performance
Outcomes that compound
Key signals from the engagement — reported for the same measurement window unless noted.
950K
Total Views
+194% — vs. pre-campaign baseline
+194%
New Customer Sign-Ups
340 new — attributed to UGC content
340
Recurring Orders
+156% — from UGC-acquired customers
4.2%
Engagement Rate
+1.7x — vs. brand-owned posts
Gallery
Takeaways
- 950K views from 22 lifestyle creators in 8 weeks
- 194% increase in new customer sign-ups from UGC content
- 340 recurring orders from UGC-acquired customers
- 4.2% engagement rate — 1.7x higher than brand-owned posts
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Next project
Need creators showing why people choose your service?
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