How UGC creators drove discovery for Factor IV
- UGC Campaign Strategy
- Creator Briefing
- Content Review & Approval
- Performance Tracking
The brand
Factor IV is a photography and videography brand that used Klikbait to brief creators on showcasing shoots, studio moments, and finished work.
Overview
Factor IV needed more than a polished website — they needed authentic content that showed the quality of their work through real creator voices.
Factor IV is a photography and videography brand that used Klikbait to brief creators on showcasing shoots, studio moments, and finished work.
We set up the UGC campaign on Klikbait — from brief to creator matching, content approval, and multi-platform distribution — so the brand could scale reach without losing its premium feel.
Creators delivered 86 approved videos across Instagram and TikTok, turning portfolio proof into a measurable discovery engine.
Challenge
Strong creative output wasn't translating into enough inbound demand. The brand needed social proof at scale — not just ads, but real people showing real work.
• Portfolio quality wasn't reaching enough new audiences
• Paid ads felt polished but not authentic enough to convert
• No structured way to brief and manage creators at scale
• Enquiry volume needed to grow without hiring a full content team
• Content had to feel premium, not generic influencer filler
Approach
We launched a Klikbait UGC campaign matching Factor IV with creators in photography, lifestyle, and event niches — each briefed on tone, shot list, and approval workflow.
Campaign brief on Klikbait — Defined messaging, visual standards, and deliverables so creators knew exactly what to capture and how to represent the brand.
Creator matching & onboarding — Matched 42 vetted creators whose audiences aligned with Factor IV's target clients — weddings, brands, and commercial shoots.
Review & approval workflow — Every piece went through brand review on Klikbait before posting — zero surprises, full control over what went live.
Performance-based distribution — Approved content went live across creator channels, with view milestones tracked and payouts tied to real reach.
What we delivered
- Campaign brief on KlikbaitDefined messaging, visual standards, and deliverables so creators knew exactly what to capture and how to represent the brand.
- Creator matching & onboardingMatched 42 vetted creators whose audiences aligned with Factor IV's target clients — weddings, brands, and commercial shoots.
- Review & approval workflowEvery piece went through brand review on Klikbait before posting — zero surprises, full control over what went live.
- Performance-based distributionApproved content went live across creator channels, with view milestones tracked and payouts tied to real reach.
Performance
Outcomes that compound
Key signals from the engagement — reported for the same measurement window unless noted.
1.8M
Total Views
+340% — vs. pre-campaign baseline
42
Creators Activated
86 videos — approved and published
6.2%
Engagement Rate
+2.1x — vs. brand-owned content
+340%
Shoot Enquiries
28 booked — attributed to UGC campaign
Gallery
Takeaways
- 1.8M views from 42 creators without an in-house content team
- 340% increase in shoot enquiries within the campaign window
- 6.2% engagement rate — 2.1x higher than brand-owned posts
- Full brand control through Klikbait's review-before-post workflow
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Next project
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