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Case studies

Bringing your brand to life in the digital world

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  • BRANDING
  • CAMPAIGNS
  • SOCIAL

Hush Money

April 2025

Digital awareness campaign connecting the brand with culture-first audiences through social strategy and bold creative.

CampaignSocial
Hush Money campaign visuals

Hush Money is a culture-led brand built for audiences who move fast — we amplified their voice through coordinated digital touchpoints.

We designed and executed a multi-channel awareness push that aligned creative, messaging, and community tone across paid and organic surfaces.

The brand needed reach without losing edge — standing out in noisy feeds while staying authentic to its core narrative.

We sequenced creative drops, tightened audience targeting, and paired bold creative with always-on testing to learn what resonated fastest.

  • Campaign strategyPositioning, messaging hierarchy, and channel mix.
  • Creative productionAsset systems for social and paid distribution.
  • Paid & organic activationCoordinated launches with performance feedback loops.

Outcomes that compound

Key signals from the engagement — reported for the same measurement window unless noted.

18.2M

Impressions

Campaign window

4.1M

Reach

Unique accounts

612K

Clicks

All placements

3.4%

CTR

Blended

5.1%

Engagement rate

Organic + paid

24K

Conversions

Attributed actions

  • Stronger brand recall in target communities and a repeatable playbook for the next product moment.

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