KLIKBAIT

Case studies

How UGC creators amplified Hush Money

  • UGC Campaign Strategy
  • Creator Briefing
  • Content Review
  • Performance Tracking

Hush Money

April 2025

Hush Money ran a Klikbait UGC campaign with 68 culture-first creators — driving 18.2M impressions, 4.1M reach, and 24K attributed conversions.

UGCCultureCreatorsBrand Growth
Hush Money UGC campaign visuals

The brand

Hush Money is a culture-led brand built for audiences who move fast — they used Klikbait to brief 68 creators on amplifying their voice across paid and organic surfaces.

Overview

Hush Money launched a multi-wave UGC campaign on Klikbait — briefing culture-first creators on brand tone, creative direction, and distribution across Instagram, TikTok, and paid placements.

Every piece went through Klikbait's review workflow before posting, giving the brand full control while scaling reach through authentic creator voices.

Challenge

The brand needed reach without losing edge — standing out in noisy feeds while staying authentic to its core narrative.

Paid ads alone weren't delivering the cultural credibility needed to convert fast-moving audiences.

Approach

We sequenced creator briefs in waves on Klikbait, matched 68 creators in streetwear, music, and lifestyle niches, and paired bold UGC with always-on performance tracking.

Creators earned from view milestones — aligning incentives with real reach, not just content delivery.

What we delivered

  • UGC campaign strategyMulti-wave briefs, creator matching, and channel mix across organic and paid.
  • Creator briefing & review68 creators briefed on brand tone with full approval workflow on Klikbait.
  • Performance-based distributionApproved content distributed across creator channels with view milestone tracking.

Performance

Outcomes that compound

Key signals from the engagement — reported for the same measurement window unless noted.

18.2M

Impressions

Campaign window

4.1M

Reach

Unique accounts

68

Creators Activated

Approved & published

3.4%

CTR

Blended across placements

5.1%

Engagement Rate

Organic + paid UGC

24K

Conversions

Attributed actions

Gallery

Hush Money UGC campaign
Hush Money creator content

Takeaways

  • 18.2M impressions from 68 creators without an in-house content team
  • 5.1% engagement rate across organic and paid UGC placements
  • 24K attributed conversions with a repeatable playbook for future product drops

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