How UGC creators drove ticket sales for Plugin Entertainment
- UGC Campaign Strategy
- Creator Briefing
- Content Review & Approval
- Event Conversion Tracking
The brand
An event platform that used Klikbait to brief creators on promoting events, sharing attendance experiences, and driving ticket clicks.
Overview
Plugin Entertainment needed more than ads — they needed creators at events, sharing real moments that made people want to buy tickets.
An event platform that used Klikbait to brief creators on promoting events, sharing attendance experiences, and driving ticket clicks.
We launched an event-focused UGC campaign on Klikbait — matching lifestyle and entertainment creators, managing approvals, and tracking ticket conversions.
52 creators produced 104 approved videos driving 3.1M views and 18K attributed event sign-ups across multiple campaigns.
Challenge
Event platforms compete for attention every weekend. Plugin needed authentic hype — creators showing up, having fun, and making FOMO real.
• Paid ads drove clicks but not enough ticket conversions
• No creator network to generate event-day content at scale
• Landing page traffic needed warmer, more authentic referrals
• Each event needed unique promotion without a full marketing team
• Conversion attribution from creator content was unclear
Approach
We built recurring Klikbait campaign briefs per event — creators received scripts, event details, and ticket links, with content reviewed before posting.
Event campaign briefs — Created per-event briefs on Klikbait with talking points, event highlights, and ticket CTA links for creators to use.
Entertainment creator matching — Matched 52 creators in nightlife, lifestyle, and culture niches whose audiences matched each event's target demographic.
Pre-event & day-of content — Creators posted anticipation content before events and real-time experiences during — doubling touchpoints per campaign.
Ticket conversion tracking — Unique ticket links tied each sign-up back to specific creator content for clear ROI per event.
What we delivered
- Event campaign briefsCreated per-event briefs on Klikbait with talking points, event highlights, and ticket CTA links for creators to use.
- Entertainment creator matchingMatched 52 creators in nightlife, lifestyle, and culture niches whose audiences matched each event's target demographic.
- Pre-event & day-of contentCreators posted anticipation content before events and real-time experiences during — doubling touchpoints per campaign.
- Ticket conversion trackingUnique ticket links tied each sign-up back to specific creator content for clear ROI per event.
Performance
Outcomes that compound
Key signals from the engagement — reported for the same measurement window unless noted.
3.1M
Total Views
+412% — across all event campaigns
18K
Event Sign-Ups
+412% — attributed to UGC content
5.4%
Engagement Rate
+1.9x — vs. brand-owned posts
-38%
Cost Per Sign-Up
Lower — vs. paid ads alone
Gallery
Takeaways
- 3.1M views from 52 creators across multiple event campaigns
- 18K event sign-ups attributed to UGC content
- 412% increase in ticket click-through vs. pre-campaign baseline
- 38% lower cost per sign-up compared to paid ads alone
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Next project
Need creators hyping your events and driving ticket sales?
Launch event UGC campaigns on Klikbait — brief creators, approve content, track conversions.