How UGC creators sold out events for Movie in the Yard
- UGC Campaign Strategy
- Creator Briefing
- Content Review & Approval
- Ticket Sales Tracking
The brand
A social-first outdoor movie experience brand that used Klikbait to brief creators on pre-event hype, event-day content, and ticket CTAs.
Overview
Outdoor movie events live on buzz. Movie in the Yard used Klikbait to get creators hyping each edition — turning online energy into real-world turnout.
A social-first outdoor movie experience brand that used Klikbait to brief creators on pre-event hype, event-day content, and ticket CTAs.
We launched an event activation UGC campaign on Klikbait — matching lifestyle and culture creators, managing approvals, and tracking ticket sales.
45 creators produced 90 approved videos reaching 2.8M views and driving 4.2K ticket sales across multiple event editions.
Challenge
Event brands need momentum before doors open. Movie in the Yard had great experiences but no scalable way to generate pre-event buzz through authentic creator voices.
• Pre-event awareness wasn't strong enough to drive consistent turnout
• Brand posts created interest but not enough urgency to buy tickets
• No creator network to generate event-day content at each edition
• Online buzz wasn't translating into physical attendance
• Ticket attribution from social content was untracked
Approach
We built per-edition Klikbait campaign briefs — creators posted anticipation content before events, live experiences during, and recap content after.
Per-edition campaign briefs — Created event-specific briefs on Klikbait with movie details, vibe descriptions, and ticket links for creators.
Culture creator matching — Matched 45 creators in lifestyle, film, and outdoor entertainment niches whose audiences matched event demographics.
Pre-event & day-of content — Creators posted countdown hype before events and real-time experiences during — creating FOMO and social proof.
Ticket sales tracking — Unique ticket links tied each sale back to specific creator content for clear ROI per event edition.
What we delivered
- Per-edition campaign briefsCreated event-specific briefs on Klikbait with movie details, vibe descriptions, and ticket links for creators.
- Culture creator matchingMatched 45 creators in lifestyle, film, and outdoor entertainment niches whose audiences matched event demographics.
- Pre-event & day-of contentCreators posted countdown hype before events and real-time experiences during — creating FOMO and social proof.
- Ticket sales trackingUnique ticket links tied each sale back to specific creator content for clear ROI per event edition.
Performance
Outcomes that compound
Key signals from the engagement — reported for the same measurement window unless noted.
2.8M
Total Views
+385% — across all event editions
4.2K
Tickets Sold
+385% — attributed to UGC content
+385%
Event Page Traffic
Peak — during pre-event UGC push
6.7%
Engagement Rate
+2.2x — vs. brand-owned posts
Gallery
Takeaways
- 2.8M views from 45 creators across multiple event editions
- 4.2K tickets sold and attributed to UGC content
- 385% increase in event page traffic during pre-event pushes
- 6.7% engagement rate — 2.2x higher than brand-owned posts
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Next project
Need creators hyping your events and driving turnout?
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