How UGC built trust and leads for Cephveed Global Consult
- UGC Campaign Strategy
- Creator Briefing
- Content Review & Approval
- Lead Attribution Tracking
The brand
A consulting-led brand that used Klikbait to brief creators on sharing business tips, client journey stories, and consultation CTAs.
Overview
Cephveed needed credibility at scale — not just a landing page, but real voices showing why people trust their consulting expertise.
A consulting-led brand that used Klikbait to brief creators on sharing business tips, client journey stories, and consultation CTAs.
We launched a targeted UGC campaign on Klikbait — matching business and career creators, managing approvals, and tracking leads back to creator content.
18 creators produced 34 approved videos that drove 890K views and 89 qualified leads in 8 weeks.
Challenge
Consulting brands live and die on trust. Cephveed had expertise but no scalable way to get it in front of the right audience through authentic voices.
• Landing page traffic wasn't converting into enough enquiries
• Brand-owned content felt too corporate for social feeds
• No creator network to amplify consulting expertise
• Lead attribution from social was unclear
• Needed trust-building content without losing professional tone
Approach
We set up a Klikbait campaign brief focused on educational UGC — creators sharing business insights with natural CTA placement to Cephveed's consultation page.
Trust-led campaign brief — Defined tone, talking points, and CTA structure so creators could educate audiences while positioning Cephveed as the expert next step.
Business creator matching — Matched 18 creators in entrepreneurship, career growth, and SME niches whose audiences matched Cephveed's ideal clients.
Approval before posting — Every video reviewed on Klikbait for accuracy, brand alignment, and compliance before going live on creator channels.
Lead tracking & attribution — Unique links and UTM tracking tied each enquiry back to specific creator content for clear ROI measurement.
What we delivered
- Trust-led campaign briefDefined tone, talking points, and CTA structure so creators could educate audiences while positioning Cephveed as the expert next step.
- Business creator matchingMatched 18 creators in entrepreneurship, career growth, and SME niches whose audiences matched Cephveed's ideal clients.
- Approval before postingEvery video reviewed on Klikbait for accuracy, brand alignment, and compliance before going live on creator channels.
- Lead tracking & attributionUnique links and UTM tracking tied each enquiry back to specific creator content for clear ROI measurement.
Performance
Outcomes that compound
Key signals from the engagement — reported for the same measurement window unless noted.
890K
Total Views
+156% — vs. pre-campaign baseline
89
Qualified Leads
+156% — form fills attributed to UGC
4.8%
Engagement Rate
+1.8x — vs. brand-owned posts
-42%
Cost Per Lead
Lower — vs. paid ads alone
Gallery
Takeaways
- 890K views from 18 creators in 8 weeks
- 156% increase in qualified lead form submissions
- 42% lower cost per lead compared to paid ads alone
- Full content control through Klikbait's approval workflow
Similar case studies
Next project
Need UGC that builds trust and drives enquiries?
Brief creators on Klikbait and turn authentic expertise into measurable leads.