How UGC creators filled booking slots for Glitz Piercing
- UGC Campaign Strategy
- Creator Briefing
- Content Review & Approval
- Booking Conversion Tracking
The brand
A social-first piercing brand that used Klikbait to brief beauty and lifestyle creators on sharing studio visits, before/after content, and booking CTAs.
Overview
In piercing, seeing is believing. Glitz used Klikbait to get creators in the studio — showing real transformations that made audiences want to book.
A social-first piercing brand that used Klikbait to brief beauty and lifestyle creators on sharing studio visits, before/after content, and booking CTAs.
We launched a visual UGC campaign on Klikbait — matching beauty creators, managing content approval, and tracking booking inquiries from creator posts.
28 creators delivered 56 approved videos reaching 1.6M views and driving a 267% increase in booking inquiries.
Challenge
Glitz had strong Instagram presence but bookings weren't scaling. They needed more creators showing real work — not just brand posts — to convert viewers into clients.
• Instagram followers weren't converting into enough bookings
• Paid ads showed work but lacked the authenticity of creator voices
• No structured way to brief creators on studio content
• Before/after content needed brand approval before posting
• Booking attribution from creator content was untracked
Approach
We built a Klikbait campaign around studio visit UGC — creators filmed their piercing experience, shared transformations, and linked to Glitz's booking page.
Studio visit campaign brief — Defined filming guidelines, consent requirements, and CTA structure for creators visiting Glitz studios.
Beauty creator matching — Matched 28 creators in beauty, lifestyle, and body art niches with audiences interested in piercing and self-expression.
Before/after approval workflow — Every transformation video reviewed on Klikbait for quality, consent, and brand alignment before posting.
Booking inquiry tracking — Unique booking links tied each inquiry back to specific creator content for clear ROI measurement.
What we delivered
- Studio visit campaign briefDefined filming guidelines, consent requirements, and CTA structure for creators visiting Glitz studios.
- Beauty creator matchingMatched 28 creators in beauty, lifestyle, and body art niches with audiences interested in piercing and self-expression.
- Before/after approval workflowEvery transformation video reviewed on Klikbait for quality, consent, and brand alignment before posting.
- Booking inquiry trackingUnique booking links tied each inquiry back to specific creator content for clear ROI measurement.
Performance
Outcomes that compound
Key signals from the engagement — reported for the same measurement window unless noted.
1.6M
Total Views
+267% — vs. pre-campaign baseline
+267%
Booking Inquiries
840 new — attributed to UGC content
12K
Profile Visits
+189% — from creator content links
8.3%
Engagement Rate
+3.1x — vs. brand-owned posts
Gallery
Takeaways
- 1.6M views from 28 beauty creators across Instagram and TikTok
- 267% increase in booking inquiries within 8 weeks
- 8.3% engagement rate — 3.1x higher than brand-owned posts
- 12K profile visits driven by creator content links
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Next project
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